Who We Are: What is SodaRocket?
Our mission is simple: to boost your online visibility and keep you competitive in an era of increasing digital competition. Whether it’s SEO, content updates, or strategic growth initiatives, we provide a seamless experience designed to fit your busy schedule.
Owner | Designer | Strategist
Mike Carleton’s journey into the digital world started in 1992, building websites on an Atari computer. With a passion for design and technology, Mike developed 42nd Street, a design agency, in 2010. After 14 years in the traditional agency model, Mike realized the industry needed something better—something transparent, efficient, and focused on consistent results. This realization led to the birth of SodaRocket in 2024.
SodaRocket is the culmination of over 35 years of entrepreneurial experience, shaped by decades of business challenges and economic changes. From early experiments in web design to leading a modern digital marketing agency, Mike has made his share of mistakes, learned invaluable lessons, and turned an obsession for entrepreneurship into a mission to simplify and elevate the marketing process for small to medium-sized businesses.
Mike’s journey reflects resilience, creativity, and a deep commitment to solving the frustrations of traditional marketing. With SodaRocket, he has reimagined how agencies work, delivering consistent, transparent results that business owners can trust.
Who We Are
Our Mission
Why Choose Us
Simplifying Marketing for You
What Makes Us Different
We provide a transparent, task-driven approach to marketing. No fluff, no hidden agendas—just consistent action every day to keep your business moving forward.
Why It Matters
Marketing shouldn’t feel like a hassle or a mystery. At SodaRocket, we handle the daily grind so you can focus on what you do best—running your business. Together, we’ll launch your growth.